CRMC Receives Marketing Leadership Awards

Cookeville Regional Medical Center received two eHealthcare Leadership Awards for their marketing campaigns.

The awards include the Gold Award for Best Digital Marketing Campaign and the Silver Award for Best Integrated Marketing Campaign.

CRMC’s Marketing Director Melahn Finley said they’re honored to accept these national acknowledgements.

“We work closely with WEStone & Associates on our digital efforts, and these awards are just as much theirs as ours,” Finley said. “We appreciate their hard work and dedication in helping us bring our visions and ideas to life.”

The eHealthcare Leadership Awards honor the best websites and digital communications from hospitals to pharmaceutical firms and beyond.

President and CEO of WDStone & Associates Roman Stone said CRMC changed from traditional marketing methods.

“Digital delivery has become the go-to medium because it’s so efficient ant delivering measurable results in a much more responsive and cost-effective way,” Stone said. “Regional’s experienced marketing team is on the forefront of digital marketing, not only in the state but in the nation, and we’re very proud to be called on to help them.”

Other Leadership Award winners were Vanderbilt University Medical Center, Oschner, Healthgrades, UCLA Health, Mass Gen, and others.