This week, Hal Alpiar discusses how to best help your community during tragedy.
When tragedy hits your community, it’s common to want to spring to action with your business and help out in any way you can. However, are you doing this to help your community, or are you taking advantage of the situation because you want the spotlight on your business by the media? This week, host Hal Alpiar addresses the differences between acts of good faith and charity for good versus doing so for media attention or for making a “good name” for your business. In the second half, Hal will also discuss branding, and the pros and cons of using repetition in your business’s branding.
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