Business Works: French’s Shoes & Boots

Brian Springston talks retail management, & the importance of product knowledge.

Host Hal Alpiar is joined by Brian Springston, manager of French’s Shoes & Boots in Cookeville. This week, they take a look at the retail perspective of owning and running a business for anyone with retail business aspirations. Whether you’re aspiring to open your own retail store, or an already existing retail franchise, there are certain aspects that are crucial to running a retail business. They discuss the importance of customer relations, and how knowing your products inside and out makes all the difference when trying to educate customers to not only make that final sale, but to instill confidence in your business and brand.

Business Works is presented by the following sponsors:

Father and Son Family Medicine Clinic

Heather Skender-Newton

Rib City of Cookeville

John White – State Farm Insurance Agent

Ford Lincoln of Cookeville

Trademark Printing