Business Works: Customer Feedback & Focus Groups

Hal and Dr. Ken Wiant discuss the benefits of focus groups and customer feedback

While you may know your product and your customer demographics, does that mean that you know what your customers truly want? Chances are the answer to that is no. It takes patience, listening, and talking skills to gather the information necessary to providing the experience that your customers are looking for. Hal and Dr. Wiant have some tips that you can work on to be more open to customer feedback and why focus groups are beneficial to your business.

Business Works is presented by the following sponsors:

Father and Son Family Medicine Clinic

Heather Skender-Newton

Rib City of Cookeville

John White – State Farm Insurance Agent

Ford Lincoln of Cookeville

Trademark Printing