Racquet Master Changes Branding to Fitness Master

Cookeville fitness center Racquet Master has changed its branding to Fitness Master.

General Manager Steven Turner says the old Racquet Master name sometimes caused people to overlook other attributes of the business.

“What we learned with the name was that most people in town just thought it was racquetball courts,” Turner says. “So the reason for the change is we wanted to be known as more than just the racquetball courts. We wanted it to be known that we have cardio equipment, we have a full-function gym, and we have the racquetball courts as well.”

Turner says the changes at Fitness Master go beyond the name and branding as several renovations have taken place over the last few months.

“We redid the whole cardio room and we added some cardio equipment as well, Turner says. “We have three tanning beds now – that’s new. There wasn’t any tanning here at all. We redid the racquetball courts so it’s all looking good for everyone now. We also redid the main gym and the layout, and we added some equipment in there.”

Turner says the newly-renovated facility and rebranding efforts will help shed some light on the business’s other aspects outside of racquetball.

“We’ve tried to make it a place that everyone wants to come to no matter what type of fitness goals you may have,” Turner says. “If you want to do the bodybuilding scene, we have stuff for you. If you’re into powerlifting, we’ve got stuff for you too. Even CrossFit which is big right now. We’ve got some equipment for that as well.”

Turner says minor projects around the facility such as painting still remain but anticipates everything to be completed soon. Fitness Master is located at 2019 North Willow Avenue.