Jackson County Finishes First Phase Of Rebranding

The Jackson County Chamber of Commerce recently finished designs for their rebranding campaign.

Chamber President Jordan Hunter said the project allowed community members to come together and be heard.

“We want this to be something that the county as a whole can buy into. That way when people come into our community they feel it, they feel like the community is behind this so that was really important to us, and we came out with the first phase of the brand this month. We have a new logo, we got all the [new] colors and a new website.”

Tennessee Tech’s Department of Rural Innovation played a major roll in helping Jackson County with their goal. They preformed an effective SWOT analysis.

Hunter said although they have made huge strides, there’s still plenty of work to do.

“The website will never be done because of constantly things changing as far as businesses going in and out. Tourism and businesses hopefully coming in though this re-branding process, so it’s definitely early on,” Hunter said. “It’s taken us a year to get here, but now that we have a solid base and we have a good partner with Tennessee Tech I think that we are definitely moving faster and moving forward.”

The Chamber’s next plan is to implement the brand into the community and surrounding areas for more awareness of Jackson County’s historical, natural, and business perks.

“We’re also putting up a billboard locally as a PSA. Those are things that we’re working on to try to get our new logo and our new brand out there in the community, see what people locally think about it. Trying to get that exposure out in the community and then we’re eventually going to go out into other surrounding counties on the interstate and implement that branding there so that way we can start drawing people in.”

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