Highway Safety Office Gears Up for ‘Safe on 70’

The Tennessee Highway Safety Office will begin a new safety campaign involving Highway 70 later this month.

‘Safe on 70’ will start July 31 and will feature an increased presence of law enforcement across the state to ensure drivers are travelling safely.

Law Enforcement Liaison Fred Sherrill said the campaign will operate similarly to the High Crash Area banners and signs.

“We’ve got some banners and stuff that you’re going to see go out, and you’re going to see a lot of increased enforcement,” Sherrill said. “You’re going to see increased media notifications that we will be working Highway 70, trying to make it safe on 70.”

Sherrill said data collected by the THSO shows Tuesday and Friday afternoons and evenings are the most common crash times during the week on Highway 70. Sherrill added enforcement will be increased during those times.

“We’re going to run from one end of the state to the other and put out these ‘Safe 70’ signs… and see if we can drive some crashes down and save some lives,” Sherrill said.

Highway 70 runs through the southern portion of the Upper Cumberland region, including DeKalb, White, and Cumberland Counties.