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Cookeville Considering Retail Strategies Contract Renewal

The City of Cookeville is considering a contract renewal with Retail Strategies for Consulting Central.

The retail recruitment company works with national retailers interested in locating in Cookeville. The company played a large part in recruiting national retailers for the Shoppes At Eagle Pointe. Economic Development Coordinator Melinda Keifer said it’s important now more than ever to renew the contract.

“It’s really, probably, even more critical right now that we stay in touch with our existing retail community,” Keifer said. “But more importantly, if there are retailers out there that are making a move to new markets, we want to make sure we’re positioned to be an attractive location for those companies.”

The retail recruiting company collects accurate demographic data the city can use to attract other businesses. Not only is it important to bring new retailers in, but it’s equally important to bring the right kind of retailer where they will remain profitable. Keifer said the company lowers the city’s chances of being passed up from national retailers.

“Obviously they can bring us a prospect, but it’s up to the local community to be able to put together a package and prove to them that we have the demographic and the customer base that they need,” Keifer said. “We’re just proud and super happy to have them on our team.”

Cookeville began working with Retail Strategies in 2014 with a $75,000 investment. City officials will vote on the contract renewal Thursday.

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