Business Works: Direct Mail & Marketing

This week, Hal & Dr. Wiant take a look at the resurgence of direct mail services

Thanks to newer companies offering deals on printing postcards, catalogs, and more, direct mail is making a come back. Many modern, online-focused have already begin adopting direct mail in their marketing practices, often targeting previous or current customers to entice further sales. But just how effective is direct mail when it comes to bringing in more business for your company? Hal and Dr. Wiant discuss the resurgence in direct mail service providers, and what you can stand to learn from adopting the practice as part of your marketing strategy.

Business Works is presented by the following sponsors:

Father and Son Family Medicine Clinic

Heather Skender-Newton

Rib City of Cookeville

John White – State Farm Insurance Agent

Ford Lincoln of Cookeville

Trademark Printing