Cookeville Regional has began a 12-month process to update its branding and signage. Chief Strategy Officer Ricky Shelton said through analytics and research, the hospital has found a new color scheme of orange, light blue and dark blue. “What we’re trying to do is provide a consistent brand image for the medical center,” Shelton said. “We’re starting with the existing ... Read More »
Monterey will further invest in its tourism industry by paying for more exposure in the Tennessee Vacation Guide. The Guide is a magazine and online publication that highlights tourism destinations across the state. Cultural Administrator Rafferty Cleary said that previously they paid for a small feature of the depot in the physical magazine. He said that the cost will now ... Read More »
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