Cookeville Regional has began a 12-month process to update its branding and signage. Chief Strategy Officer Ricky Shelton said through analytics and research, the hospital has found a new color scheme of orange, light blue and dark blue. “What we’re trying to do is provide a consistent brand image for the medical center,” Shelton said. “We’re starting with the existing ... Read More »
Tag Archives: branding
Monterey To Invest More Into Tourism Exposure In Tennessee Vacation Guide
Monterey will further invest in its tourism industry by paying for more exposure in the Tennessee Vacation Guide. The Guide is a magazine and online publication that highlights tourism destinations across the state. Cultural Administrator Rafferty Cleary said that previously they paid for a small feature of the depot in the physical magazine. He said that the cost will now ... Read More »