An online presence plays a key role in helping small businesses stay competitive.
UCDD Small Business Development Center Director Tyler Asher said that having a good marketing plan will help small businesses keep up with larger companies such as Amazon as people turn more to online shopping.
“A really good advertising, marketing plan is crucial to any business in setting down what people who are on the outside of your business looking in, I believe can give you a huge advantage to having a great marketing campaign that hopefully, in turn, will make lots of money.”
Asher said that the Small Business Development Center can help folks to execute their goods ideas. He said it’s important for small businesses to correctly market themselves online to better amplify their products. Asher said important factors include a website optimized for both desktop and mobile users, as well as having an Amazon seller-site to attract Amazon shoppers to their businesses.
Asher said that both time and money can be hindrances to small businesses when it comes to making a good plan.
“It takes a lot to have a really good plan in place for a Cyber Monday deal to take place. You’ve got to spend a lot of time to create the deal you have to make it ar really good deal. I saw a lot of things today such as bundle deals, buy one get tone, it take a while to create those deals, price them correctly, and then it also takes money to be able to put a really advertising strategy in place. Whether it be creating a separate landing page for people to go to to purchase those from so you can track their information(…) It takes someone who’s dedicated to be able to do it, but I think the pay off long term can be huge for any small businesses.”